Happy New Year from the BigCommerce B2B team! We’re excited to kick off 2026 by announcing a highly requested capability, B2B Webhooks, that unlocks a new level of automation for our B2B merchants and partners.

With B2B Webhooks, you can build real-time, event-driven integrations and automations that eliminate delays, reduce complexity, and streamline your most critical B2B workflows.

Why is This Important to You? 

Unlock Real-Time Automation

Get notification from key B2B events to trigger actions instantly, such as company approvals, user role and permission changes, and account updates without waiting for scheduled syncs or manual intervention.

Reduce Integration Friction

Say goodbye to inefficient polling and workarounds. B2B Webhooks provide clean, reliable event notifications that simplify integration logic and deliver smoother, more reliable connectivity across systems.

Lower Total Cost of Ownership

By reducing custom scripts, infrastructure overhead, and ongoing maintenance, webhook-based integrations are easier to scale and more cost-effective to operate over time.

Accelerate Time to Market

Build, test, and deploy integrations faster with real-time triggers, helping you shorten implementation cycles and get solutions live sooner.

What’s Included in This Release

Merchants and partners can now use the existing BigCommerce Webhooks Management API endpoints to create, read, update, and delete subscriptions for the following B2B Edition events:

Company Events

  • store/company/created

  • store/company/updated

  • store/company/deleted

  • store/company/statusUpdated

Company Address Events

  • store/company/address/created

  • store/company/address/updated

  • store/company/address/deleted

Company User Events

  • store/company/user/created

  • store/company/user/updated

  • store/company/user/deleted

Super Admin Events

  • store/superadmin/created

  • store/superadmin/updated

  • store/superadmin/deleted

What’s Next?

We will continue to expand the coverage of B2B Webhooks by adding support for additional events, including Quotes, Invoices, and more. Stay tuned for upcoming updates.

Feedback?

If you have a specific use case that requires additional webhook events, or if you have general feedback about our product, we’d love to hear from you. Please submit your feedback or feature requests using this form.

Additional Resources

Developer Documentation: View here